About Digital Ties:


We are your partner for Digital Transformation, Innovation and Ecosystem Services.



Our vision:

To revolutionise economies and create new markets through digital ecosystems.


Our mission:

 to develop cutting-edge digital platforms that break down borders of traditional industries and sectors, and promote new business models that puts customers' needs at the centre.


  • What we do...

    We create opprtunities for companies to work together so consumers can easily access what they need.

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  • What we do...

    We develop digital ecosystems that connect businesses, consumers, and services.

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  • What we do...

    We orchestrate the interactions and transactions that cut across the private, public and social sectors of the economy.

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  • What we do...

    We partner to create communities for businesses and consumers to thrive.


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We partner with industry leaders, market challengers, governments, and startups to build new digital ecosystems that create and capture new value.


We focus on the evolving needs, expectations and behaviors of consumers and keep the customer at the center of all we do.r


We develop ecosystem platforms that disrupt existing industries and business models and serve as the foundation for digital innovation.

Our Value Proposition


At Digital Ties, we offer a revolutionary approach to digital transformation through our innovative ecosystem platforms.


Our value proposition is built on the following pillars:



  1. Ecosystem Platforms: We build innovative platforms that break industry boundaries, creating dynamic communities of businesses that meet consumer needs while driving growth and innovation.
  2. Strategic Partnerships: Collaborating with industry leaders, startups, and governments, we create customer-centric ecosystems that foster meaningful interactions and align services with real consumer needs.
  3. Subject Matter Expertise: Our deep expertise in technology and business transformation enables us to navigate the complexities of the ecosystem economy and unlock new opportunities.
  4. Innovation: Digital Ties drives disruption through platforms that open new markets, allowing businesses to capture and monetize value in novel ways.
  5. User-Centricity: Our solutions focus on providing seamless, user-friendly experiences, ensuring customer satisfaction and engagement in today’s digital landscape.
  6. First Mover Advantage: As pioneers in digital ecosystems, we lead industry transformation, delivering services that anticipate future consumer demands.
  7. Trust and Transparency: We build secure, transparent platforms with clear rules of engagement, ensuring reliable and consistent interactions between all ecosystem participants.
  8. Scalability and Interoperability: Our platforms are designed for growth, easily integrating with diverse systems and industries to support expansive ecosystems.
  9. Data-Driven Insights: By utilizing advanced analytics and AI, we provide actionable insights that fuel innovation and help businesses stay ahead of trends.



The Team


Meet the technologists, the innovators and the visionaries.

And we're always on the look out for new talent with the skills and ambitions to reimainge and shape our digital world.

Roger Williams

CEO and Founder


Dominic Harries

Chief Technology Officer CTO

Alex Tong

Chief Operating Officer

Roger is a technologist and innovator.

He has over 25 years of consultancy experience and has worked with clients in over 30 countries across public, private and social sectors.

Roger has advised governments on strategies and policies for digital transformation and innovation and worked with startups and companies of all sizes to deliver innovative solutions and impactful change.


Dom is an IT Leader with the ability to bridge the gap between technology and business.

He has 15 years  experience leading teams and business units, and developing the strategy, plans and solutions that deliver results in line with business objectives.


Dom is skilled in agile methodologies and innovation pinciples



Alex is an innovative and forward-thinking leader with over 15 years of experience in product and program management with global technology and digital media corporations.

Competencies include extensive international product and platform development experience, and Program & Product Portfolio Management


Viktoria Williams

Fractional Chief Marketing Officier (CMO)

Ravi Khetani

Head of Engineering

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Viktoria is an award-winning global marketing leader in the travel industry. She is the Head of Global Marketing Strategy, Planning and Capability for British Airways, responsible for the brands marketing strategy and optimisation.

Viktoria specialises in identifying growth opportunities in existing and new markets through deep understanding of both customer and commercial contexts. 




Dom is an IT Leader with the ability to bridge the gap between technology and business.

He has 15 years  experience leading teams and business units, and developing the strategy, plans and solutions that deliver results in line with business objectives.


Dom is skilled in agile methodologies and innovation pinciples



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Diversity, Equity and Inclusion Policy


At DIGITALTIES, we believe that diversity, equity, and inclusion (DEI) are essential to building a thriving, innovative, and high-performing organization. As a company developing platforms that connect consumers, private enterprises, and public entities, our goal is to create an environment where all individuals—regardless of race, gender, age, ethnicity, disability, sexual orientation, socioeconomic status, or religion—feel valued, respected, and empowered to contribute to our success.


We are committed to fostering a culture where every team member can perform at their best, driving innovation and collaboration. Psychological safety and openness are core pillars of our workplace, and we actively encourage the reporting of any discrimination, harassment, or inequality.



Our Commitment to Diversity, Equity, and Inclusion

  1. Diversity: We recognize that a diverse workforce enhances creativity, innovation, and problem-solving. We seek to reflect the diversity of the consumers, partners, and communities we serve by hiring and nurturing talent from various backgrounds and experiences.
  2. Equity: We strive to ensure that every individual has access to the same opportunities for growth and success. We are committed to addressing any barriers to inclusion and ensuring that our policies, practices, and decisions are fair, unbiased, and support equal opportunities for all employees.
  3. Inclusion: We are dedicated to fostering an inclusive culture where all team members feel welcome, respected, and heard. We value each individual’s contributions and are intentional about creating an environment where diverse perspectives are celebrated.


Creating a Culture of Psychological Safety

We are committed to maintaining a work environment where all employees feel psychologically safe to express their ideas, concerns, and perspectives without fear of retaliation, humiliation, or judgment. We believe that:

  • Open Dialogue: Employees should be encouraged to share their thoughts and experiences freely. Regular feedback mechanisms are in place to ensure everyone’s voice is heard.
  • Empowerment: We promote leadership that empowers team members to take initiative and explore new ideas. Mistakes are treated as opportunities for growth and learning, not as grounds for blame.
  • Support: Managers are trained to provide support, listen actively, and encourage a growth mindset, where every individual feels safe to challenge the status quo and bring new insights.


Zero Tolerance for Discrimination and Harassment

We are committed to creating a work environment that is free from discrimination, harassment, or bias of any kind. Every individual has the right to be treated with dignity and respect. Discrimination based on race, ethnicity, gender, sexual orientation, religion, national origin, age, disability, or any other protected characteristic is strictly prohibited.

We also have a zero-tolerance policy for harassment in any form, including but not limited to:

  • Verbal, physical, or visual harassment
  • Sexual harassment or inappropriate comments
  • Discriminatory jokes, slurs, or remarks


Reporting Discrimination and Harassment

We take every report of discrimination or harassment seriously. We encourage all employees to speak up if they experience or witness any form of unfair treatment. To ensure a safe and confidential process, we have implemented the following steps:

  1. Confidential Reporting Channels: Employees can report incidents confidentially to HR or through anonymous reporting tools. Any reports of discrimination, harassment, or retaliation will be treated with discretion and respect for the privacy of all parties involved.
  2. Zero Retaliation: Employees are protected from retaliation for raising concerns or reporting incidents. Any form of retaliation against someone who has reported discrimination or harassment will not be tolerated and will result in disciplinary action.
  3. Investigation and Resolution: All reports of discrimination or harassment will be promptly investigated by trained personnel. The company will take appropriate action, including disciplinary measures, to address and resolve the situation.


Our Actions Toward Building an Inclusive Workplace

To build and maintain an inclusive workplace, we are committed to taking the following actions:

  • Recruitment and Hiring: We are dedicated to building a diverse workforce through fair and inclusive hiring practices. We work with diverse talent pools, including underrepresented communities, to ensure equal access to job opportunities.
  • Training and Development: All employees, especially managers, receive regular DEI training to promote awareness of unconscious biases, cultural sensitivities, and inclusive leadership. We actively foster opportunities for mentorship and development, ensuring everyone has equal chances for growth.
  • Employee Resource Groups (ERGs): We support the formation of ERGs or affinity groups that empower employees to create networks based on shared interests, identities, and experiences. These groups serve as a platform for collaboration, support, and advocacy.
  • Pay Equity: We regularly review compensation structures to ensure pay equity and eliminate any gaps. All employees are compensated fairly based on their experience, skills, and contributions, regardless of personal identity factors.
  • Inclusive Communication: We emphasize clear, inclusive language in all our communication. Our internal policies, guidelines, and leadership messaging reflect the importance of diversity and inclusion at every level.


Monitoring and Accountability

We believe that DEI is an ongoing commitment and hold ourselves accountable through:

  • Continuous Monitoring: We regularly evaluate our diversity and inclusion practices, workforce demographics, and employee feedback to identify areas of improvement.
  • Data-Driven Insights: We gather and analyze data to track our progress on DEI initiatives and ensure that we are moving toward a more equitable and inclusive workplace.
  • Transparency: Our commitment to DEI is reflected in transparent reporting on our progress, as we aim to share our learnings and successes with both internal and external stakeholders.



We know that diversity, equity, and inclusion are key to driving innovation and building a sustainable, successful company. By fostering a culture of belonging, psychological safety, and accountability, we are committed to creating an environment where everyone can thrive, contribute, and succeed.

For any questions or concerns regarding this policy or DEI practices, please contact admin@digitalties.co.uk.

We are always open to feedback and dedicated to ensuring that Digital Ties is a welcoming and inclusive place for everyone.

Data and Privacy Policy

At Digital Ties, we are committed to ensuring the privacy and security of your data. Our platform connects consumers, private businesses, and public entities, enabling seamless data sharing across this ecosystem to deliver improved services, efficiency, and community value. This policy outlines how we collect, manage, share, and store personal data and the rights you have over your information. We take privacy seriously and adhere to the highest standards of confidentiality and non-disclosure in all our practices.

Protecting Confidentiality and Non-Disclosure
We respect the trust our users and partners place in us. Any data shared across our platform is managed with the utmost confidentiality, in compliance with applicable data protection laws such as GDPR. All data shared by consumers, private companies, or public entities will be handled securely, and third parties will only receive access to your data with your explicit consent, where necessary for service delivery. Non-disclosure agreements (NDAs) are in place to protect any confidential information shared within our ecosystem, ensuring that sensitive data is never shared without proper authorization.


Collection, Management, Sharing, and Storage of Personal Data
1. Collection: We collect personal data from consumers, public entities, and private businesses to enable smooth interactions on our platform. This data may include contact information, transaction history, service usage, location data, and preferences, gathered through your interactions with the platform.
2. Management: We manage your personal data in a responsible manner, applying encryption, access control, and other industry-standard security measures to prevent unauthorized access. Only authorized personnel will have access to sensitive data, ensuring it is protected at all times.
3. Sharing: We share your personal data only with entities within the ecosystem that you engage with—such as local authorities, businesses, or community organizations—solely for the purposes of providing the services you have requested. Your data will not be sold to third parties for marketing purposes unless explicit consent is provided.
4. Storage: Personal data is securely stored on our cloud servers with high-level encryption. We retain your information only as long as necessary to provide the services or as required by law. We also have regular data audits and procedures in place to ensure data remains secure and is deleted when no longer needed.


Data Used for Services, Software Development, and Testing
Data collected through our platform is essential for improving the services we provide. We may use anonymized and aggregated data for:
* Service Enhancement: To tailor services based on consumer needs, usage patterns, and feedback.
* Software Development: To improve platform functionality, performance, and scalability.
* Testing: To develop and test new features, using data under strict controls to ensure it remains secure and anonymized. No personal data will be used in a way that compromises your privacy during testing.


Data Rights of Consumers
As a user of our platform, you have full control over your personal data. This includes:
* Access and Portability: You can request access to the personal data we hold about you at any time. You may also request your data to be transferred to another provider in a structured, commonly used, and machine-readable format.
* Correction: You have the right to correct any personal data that is inaccurate or incomplete.
* Deletion: You may request the deletion of your personal data at any time, and we will ensure that your data is removed from our systems unless required for legal or regulatory purposes.
* Consent Withdrawal: You can withdraw your consent for the processing of your data at any time. However, this may affect our ability to provide certain services to you.


Contact and Communication
We believe in transparency and open communication. If you have any questions, concerns, or requests regarding your personal data or this privacy policy, you can reach out to us at [support email] or via our online contact form. We are committed to addressing any queries or issues promptly. You will also be notified about any updates or changes to this policy through the contact details provided when you registered for our services.


Monitoring and Auditing
To ensure compliance with our privacy policy and applicable laws, we actively monitor the data processes within our platform. Regular audits are conducted to assess data protection measures, internal access controls, and the handling of personal information. We utilize both automated and manual processes to detect any unusual activity, unauthorized access, or security vulnerabilities, allowing us to react swiftly and improve our security infrastructure.


Responding to Incidents
We have established comprehensive procedures to respond to data security incidents. In the event of a data breach or unauthorized access, we will:
1. Notify Affected Users: In accordance with applicable laws, we will inform any affected users of a breach, outlining the nature of the incident, the potential risks, and the measures we have taken to address the situation.
2. Mitigation: Our security team will work swiftly to mitigate any potential damage, stop further unauthorized access, and restore the integrity of our systems.
3. Investigation: We will thoroughly investigate the cause of the incident and take appropriate steps to prevent future breaches, including implementing improved security measures where necessary.
4. Reporting: If required, we will notify relevant regulatory bodies and comply with legal reporting obligations.


Other Mitigation Strategies
To reduce risks, we continuously invest in market research and maintain strong partnerships with industry leaders and regulatory bodies. We also work to foster innovation within our platform and encourage data protection best practices among all participants in our ecosystem.

This privacy policy represents our commitment to safeguarding your data and maintaining the trust of all users, clients, and partners within our platform. Should you have any questions or require further information, feel free to contact us at any time.
If you have any questions or concerns about this policy or your data rights, please contact us at admin@digitalties.co.uk.

We are here to ensure your privacy is protected and to support you with any inquiries.


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